The New Programmatic Advertising Economy: Digital advertising is in the midst of a revolution. The ability to separate data from media impression, along with technology that efficiently matches buyers and sellers, is changing the game for brands, agencies and publishers. The increasing pool of data, and the sophistication by which it’s separated and recombined, has eliminated waste and made buying and selling more efficient but also complicated. These advances, while that started in display ads, are beginning to move well beyond and into all forms of advertising that is digital and targetable. The Digiday Exchange Summit will cut through the hyperbole and acronyms to address how brands, agencies and publishers are adjusting to the changing dynamics of modern media buying — and how they are turning challenges into opportunities.
Walker Jacobs oversees advertising sales and integrated marketing solutions across the Web and mobile platforms for the Turner Digital portfolio of leading news, entertainment, sports and kids sites, which include CNN.com, NBA.com, NCAA.com, Bleacher Report, PGA.com, Funny Or Die, adultswim.com, and others. Previously, he played an integral role in securing the digital rights to sell and manage NCAA.com, including March Madness on Demand.
Bob Arnold, associate director of global digital strategy, Kellogg’s
Bob Arnold is associate director of global digital strategy for Kellogg’s, where he works to define and enable digital strategy for some of the world’s most iconic brands. Prior to Kellogg’s, Bob was a 10-year veteran at Procter & Gamble, leading digital marketing efforts across several global categories. This included Feminine Care, where he led the award-winning beinggirl.com digital platform into 50 countries and consistently delivered the category’s highest ROIs.
Scott Hagedorn, CEO, Annalect Group
As the CEO of Annalect Group, Omnicom Media Group’s new digital data and analytics organization, Scott Hagedorn is the architect behind an audacious effort to reinvent the fundamentals of media measurement and activation. Prior to taking on his new role at Annalect, Scott was US CEO of PHD Network. Prior to joining PHD, Scott worked as the managing director of OMD East, a role that was redefined with a stronger focus on digital and analytics. Scott had also worked as the US Director of OMD Digital.
Megan Pagliuca, vp and general manager of digital media, Merkle
Megan Pagliuca joined Merkle in November 2010 to develop and launch the Merkle trading desk. As vp and general manger of the digital media group, she launched the trading desk and built an industry-leading team, delivering targeted media programs, insights and measurement to leading brands such as GEICO, Motorola Mobility, Nespresso and AARP.
Barry Lowenthal, president, The Media Kitchen
A veteran of the agency with 20-plus years under his belt, Barry has led integrated programs for brands such as Armani Jeans, Victoria’s Secret, Justin Bieber’s Fragrance ‘Someday,’ Vanguard and many others. Barry has worked in just about every category including luxury goods, business consultancy, consumer electronics and spirits. Barry began his career at big New York’s agencies such as NW Ayer, Backer Spielvogel and Grey before coming to kbs+.
Meredith Levien, group publisher & CRO, Forbes Media
Meredith Levien is group publisher & CRO for Forbes Media, where she leads the business organization for Forbes Magazine, the largest (by total audience and advertising revenue) business magazine in the US, and Forbes.com, which reaches an audience of 30 million unique visitors monthly. Prior to running overall revenue for the company, she served as publisher of Forbes Magazine.
Who Should Attend
Top digital brand executives
Top digital agency executives
Top digital media / Publishing executives
Digital technology and service providers
Targeting technology providers
Marketing measurement companies
Media and press